Entrepreneur • Investor • Philanthropist
Architect of Legacy
Shaping wealth, luxury, and impact for generations.
About Us
Sir William Benson
His titles include entrepreneur, investor, businessman, lifestylist and philanthropist.
Sir William Benson is a visionary American entrepreneur, investor, and philanthropist whose work defines the intersection of luxury and legacy. His career is built on a foundation of strategic leadership and a commitment to creating value, not just in business, but in communities worldwide.
“Our greatest glory is not in never falling, but in rising every time we fall.”
The Entrepreneur
As the founder and CEO of Billionaires Row, a global luxury brand, William Benson is redefining elegance for the modern, affluent consumer. Under his leadership, the brand has successfully launched its new vintage Champagne, “Cuvee Billionaires Row,” and a premium Brandy. He is the only American to receive governmental approval for the ownership and branding of French Champagne, a testament to his groundbreaking vision and the brand’s international prestige.
The Investor
William Benson is the founder and owner of Benson & Benson, a New York-based Property Investment Group. The firm specializes in developing and executing real estate investment strategies. His extensive financial background, including his tenure as a Senior Manager at Tyche Capital Fund, has given him a unique ability to assess financial viability and structure complex business transactions. He leverages a broad network to help clients gain visibility and build strategic alliances, providing hands-on assistance throughout all phases of business expansion.
The Philanthropist
Driven by a profound belief in giving back, William Benson sits on the board of Unspoken Smile, a non-governmental organization dedicated to providing free dental care to children around the world. His active involvement in this foundation underscores his commitment to humanitarian efforts and his belief that true success is measured by the positive impact you have on others.
The Man Behind the Legacy
Billionaires Row Water
We believe true luxury is rooted in responsibility and innovation. Our mission extends beyond crafting exceptional products; we’re actively shaping a more sustainable future. The Billionaires Row Water initiative is a testament to this commitment, transforming the very concept of waste into a source of renewable energy.
Our Vision
We’ve harnessed a groundbreaking process that turns our biodegradable bottle waste into clean biogas. This renewable energy is then used to power homes, vehicles, and even cutting-edge industries, including the production of digital currency and our space program’s testing sites. We’re not just selling water; we’re fueling a cleaner, more prosperous world.
The Innovation:
100% Biodegradable: Our bottle is designed to fully biodegrade within 10 years in standard landfill settings—a dramatic improvement over the 120-year lifespan of traditional PET plastic.
A Unique Process: The bottle’s plastic contains a proprietary process with enzymes that activate upon contact with landfill organisms, rapidly accelerating the biodegradation process.
The Power of Biogas: We work with waste management organizations to capture the biogas produced by our bottles, creating an environmentally safe and financially beneficial energy source.
The Water:
Pure and Balanced: Sourced in the USA, our water undergoes a multi-stage purification process, including reverse osmosis and UV sterilization, to ensure the highest quality.
Alkalinity for Wellness: With a balanced pH level of 9.0, our alkaline water provides a clean and smooth taste.
The Power of Sound: We even play music in our water plant to subtly change the molecular structure of the water, enhancing its unique taste and smoothness.
Coming Soon!
Champagne & Events
An Exclusive Audience with Sir William Benson
Enter a world of rare access and unmatched perspective. In a private one-on-one session, Sir William Benson shares bespoke strategic guidance shaped by his legacy in business, investment, and leadership. This is not a standard consultation — it is an exclusive experience reserved for those who seek to align their vision with one of the world’s most distinguished entrepreneurs.
Duration: 1 Hour
Availability: By Private Invitation Only